Like with every trend, a new one always appears out of the blue and before you know it, everyone is doing it. When you sit in a cafe or restraunt and see a bunch of kids taking photos from all flexibility-testing angles we no longer sit back and judge (maybe just a little); we know that theyre just trying to get that perfect angle of their spread. The blogging culture has now been “over-run” with this new age practise where photos are deemed most visually pleasing when taken from certain angles- in the current market case, from the top down.


Such trends in photography and design has been the source of constant debate; older generations argue that the young spend too much time on their phone, that they should just put down the phone and eat their meal! While this may be true (as we all have that one friend who takes everything too far) sometimes people forget that people make a living of creating such content for there followers/blogs/social media accounts.

So we must ask ourselves, how much is too much?

I was lucky enough to gather some key insight on this trend from the well known Instagram blogger Jeffrey Chung, creator of and, in an interview l conducted last week…


Q. What do you think about the concept of ‘getting the perfect camera angle’ or flat-lay spreads?

JC: Admittedly, I am a complete camera-geek when it comes to technicalities so whenever I take a photograph, I’m always looking for bright, natural lighting, and also a good camera angle. That being said, I don’t think there is the ‘perfect camera angle’ because subject matters differ in every context, so there’s no step-by-step, recipe-like methodology you can follow to get ‘the perfect shot’ but I do think that if you have that consciousness of angles, along with all other photographic fundamentals, then you will be able to produce some quality content. Also yes, I love flat-lays. They’re great!

Art unfortunately can often be over-commercialised due to the pressures the marketncan put on the artists to create ends meet. However, perhaps the flat-lay concept is more innocent than common concensus – it may be the fault of the artist who caves into these pressures and creates the habbit of only taking photos from certain angles rather than allow their work to naturally present itself. Afterall, it allows for certain art forms to flourish whilst other to diminsh- perhaps it is only a true artist who is able to recognise when their work is a masterpiece and doesnt need all the extra editting and angles to make the rest of the world see that too.

What do you say? Do you think flat lay promotes the commercilisation of art?




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