Often the purpose of a program, interface or communication network falls away due to the users; this meaning, Instagram was created with the intention of sharing unique individual experiences with the broader public, but its fallen into the hand of the users to have created the trends that are most popular.
As we saw yesterday in our interview with Eric, it is clear that Instagram has opened doors to many aspiring artists and young designers; but we also see how reaching this “famous” blogger/account is becoming increasingly more difficult to obtain. This viewpoint is shared with our interviewee of the day, Jeffrey, who runs the amazing Instagram blog “z.effrey”. His humble and polite demeanor made for an enjoyable interview which from, we are able to get a fresh and insightful take on his opinions and feelings towards artists on social media platforms.
When l first met Jeff, l immediately saw that he had style and class; his trade mark long coat, slicked back hair and classy men’s shoes reflected a sense of professionalism and sophistication that accompanies an individual who knows the creative industry well. His minimal and clean aesthetic photos, liaised with a warm colour palette have captured the hearts of over 18 thousand followers!
How has social media changed your design aesthetic?
My design aesthetic is continuously evolving. Social media has definitely changed my design aesthetic. I follow so many talented Instagrammers out there and it’s hard not to gain inspiration from their work. However, I also found that it’s important to have a unique perspective and to maintain a style that is representative of you.
When we hashtag we stick to a certain grouping of names we know which will receive most traffic as it is the easiest way sometimes to reach a broader market when we don’t have a large follower base.
Would you classify the #hashtag to be a marketing tool for social media?
To see more of Jeffrey’s instagram account, click here – http://www.instagram.com/z.effrey
Written by Stephanie Lara